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Creative Direction


Art, Creative, Photography, Video Production

Creative objective:

  • Establish a professional and trusted look to provide brand appeal in both direct-to-consumer market and the medical industry

  • Highlight the brand's clinical effectiveness at reducing acid reflux, allowing users to minimize medication usage and potentially avoid surgery

  • Communicate the value as a non-medication solution to the market that provides relief for users without the debilitating side effects that come from pharmaceutical treatments 

  • Showcase the product's functionality to a highly targeted audience via digital and social advertizement platforms

  • Provide digital assets for proprietary websites (3.2M unique views in 2018) and sales collateral to a focused sales team in wholesale and medical sales markets.

  • Co-Director Credit: Aly Bucholz Neely (Vid 4), Steve Cachero (Vid 5-6)


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