Creative objective:

• Establish a professional and trusted look to provide brand appeal in both direct-to-consumer market and the medical industry

• Highlight the brand's clinical effectiveness at reducing acid reflux, allowing users to minimize medication usage and potentially avoid surgery

• Communicate the value as a non-medication solution to the market that provides relief for users without the debilitating side effects that come from pharmaceutical treatments 

• Showcase the product's functionality to a highly targeted audience via digital and social advertizement platforms

• Provide digital assets for proprietary websites (3.2M unique views in 2018) and sales collateral to a focused sales team in wholesale and medical sales markets.