Creative objective:

• As their pregnancy progresses, expecting women experience increasing discomfort that can be most frustrating at night. 

• Develop a wedge and pillow system aimed at relieving gestational acid reflux and general pregnancy-induced aches and pains.

• Take MedCline patented technology and rebrand with new assets and online presence, targeting pregnant woman shoppers

• Appealing to new trendy moms, next-generation "mommie bloggers"

• Authenticity is important to the brand and must use real pregnant models in promotional materials and photography

• Current competitors offered a minimal amount of colors and patterns offering usually only solid colors, typically white. Bumpnest to offer a variety of on-trend colors and patterns.

• Photography Credit: Erica Schneider

• Videography Credit: Thomas O'Hara