Bumpnest
Creative Direction

Art and Creative Direction, Location Scouting, Talent
Creative objective:
-
As their pregnancy progresses, expecting women experience increasing discomfort that can be most frustrating at night.
-
Develop a wedge and pillow system aimed at relieving gestational acid reflux and general pregnancy-induced aches and pains.
-
Take MedCline patented technology and rebrand with new assets and online presence, targeting pregnant woman shoppers
-
Appealing to new trendy moms, next-generation "mommie bloggers"
-
Authenticity is important to the brand and must use real pregnant models in promotional materials and photography
-
Current competitors offered a minimal amount of colors and patterns offering usually only solid colors, typically white. Bumpnest to offer a variety of on-trend colors and patterns.
-
Photography Credit: Erica Schneider
-
Videography Credit: Thomas O'Hara
Gallery













