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Bumpnest
Branding and Marketing

Bumpnest Brand, Product Design (Textiles)
Creative objective:
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As their pregnancy progresses, expecting women experience increasing discomfort that can be most frustrating at night.
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Develop a wedge and pillow system aimed at relieving gestational acid reflux and general pregnancy-induced aches and pains.
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Take MedCline patented technology and rebrand with new assets and online presence, targeting pregnant woman shoppers
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Appealing to new trendy moms, next-generation "mommie bloggers"
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Authenticity is important to the brand and must use real pregnant models in promotional materials and photography
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Current competitors offered a minimal amount of colors and patterns offering usually only solid colors, typically white. Bumpnest to offer a variety of on-trend colors and patterns.
Gallery








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